Tuesday, May 17, 2011

Driving Your Feedback into our Product Development Cycles

As Dell’s Customer Loyalty Program Manager for Enterprise Solutions Group, I analyze data and verbatims (from our quarterly customer loyalty and product satisfaction surveys), determine trends around high areas  of dissatisfaction, engage with our customers to better understand their issues, and drive any actionable feedback into our product development cycles.
I’ve been managing this program for six months, and one of the challenges I’ve found is trying to develop and maintain relevant dialogue with our customers. So I decided to start publishing a regular column (how regular depends on how interesting you all find it) on areas identified as high dissat by our customers or initiatives high on our radar because of other customer inputs.
I will share actual feedback or customer complaints we’ve received on our Server, Storage, and Networking products, what we’re doing to address those issues, and the impact we hope the improvements will make. Following are some of the topics I want to cover:

Energy Efficiency
Acoustics
Systems Management Tools
Quality & Reliability Definition
Ease of Use
Security
Error Messaging
12G Improvements
Product Awareness
Notification of Updates
Data Unavailability

The strength I bring to this role is around my desire to learn more about our customers’ needs (what they’re trying to accomplish with our products) and my passion to improve our customers’ experience (what’s preventing them from those accomplishments). Plus, I’ve been at Dell for a little more than seven years – in both manager and individual contri butor roles, so I know a lot of people in different functional areas and I know how to drive to get things done.
My plan is to work with subject matter experts from the various functional areas to get the specific answers you want. And my goal is to connect with you, hear what you have to say, share it with our teams, push it our leadership, and drive real change if it’s meaningful.
So talk to me! Let me know if you’re interested in this concept. Give me details on your satisfaction with our products. And tell me which topics you want to talk about!cell phone spy for you more about cell phone spy.... cell phone spy software

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