Google, Microsoft and Mozilla are moving quickly to respond to calls from the Federal Trade Commission (FTC) and consumer watchdogs for a "do not track" option that allows Web surfers to protect their private information from being exploited by advertising networks. By announcing plug-in software and new anti-tracking features, the major Web browser makers have decided it's in their best interest to offer such options, even if it comes at the expense of some revenue generated by ads that use online behavior data to target consumers. [More]
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