Last week, I spent a pleasant hour over lunch talking to my 60-year-old aunt and her 80-something husband about "this Twitter thing" and how one defines a blog. They had heard that social media had played a role in the protests in Egypt and wanted to learn more. Good students, they nodded and asked questions as I showed them the screens and tools on my computer in a restaurant chosen mostly because it had wi-fi.The nice thing about working with them is that there was no skepticism, just open interest. Contrast that to discussions I have had about social media with many professionals, whose attitude toward social media fall mainly into one of three categories: (1) skeptics and naysayers; (2) those who simply can't understand it and don't want to (or are afraid to) take the time to learn about it and/or invest in it; and (3) those with the "if it ain't broke, don't fix it" mentality. [More]
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